Why using Marketplace sites is good rather than going direct to a Business’ site
Over the last few years, we have seen the rise of marketplace websites. Marketplace websites, for those who don’t know, are essentially a collection of companies or brands, that come together on one website. Such websites include Tarocash, Rebel, MenuLog, Booking.com, My Chemist, Graysonline, Archfashion, Surfstitch and many others, countless in fact. When you use a marketplace website, there are so many advantages that you just don’t get when you go directly to an individual company’s website. You may not know what those advantages are, so we’ve created a list to let you know why you’re better off using these sites than going directly to one retailer.
Most people are time poor these days and don’t have the time to go to every single store that exists on the internet. They may even struggle to go to one store because of all that’s involved. You have to think about parking, go through the crowds, and then find the product that you want. Depending on where you live, that can add up to several hours of time, and even after all of that you may find that you do not get what you were looking for, so you’ve actually wasted the time.
Well, with marketplace sites that’s not an issue. You simply run a search online for the products you’re interested in buying and go to the marketplace site. Do another search on the site for the product you want, and you’ll come up with a list of options in less than 5 seconds (depending of course on how fast your internet connection is). When you’re there, you’ll be able to compare the prices of several brands, against the features. This enables you to make a better-informed decision rather than being limited to one brand in a location.
We’ve previously mentioned in blogs that when you buy online you have access to brands that you wouldn’t otherwise have access to due to geographical limitations. When you use a marketplace site you’ll get access to brands that aren’t in your geographical area and brands you wouldn’t have otherwise thought of. That will broaden your horizons and broaden your choices.
When you buy online, you don’t always know that the product you’re getting is quality or is going to be fit for purpose. It’s not always easy to get a refund or your money back after you’ve bought a product online. In some cases, the retailer you’ve bought from is overseas so they’re not governed or bound by Australian law. When you buy on a marketplace site, they tend to have a set of rules they expect the stores who use their platforms to abide by. If those stores do not abide by those marketplace rules then they have kicked off the platform and effectively stopped from trading. That actually gives you more rights than you would have if you dealt with them directly. It also protects the retailers because the marketplace site acts like a third party. If you like, you could almost consider them to be a governing authority.
When you go directly to a retailer you can’t compare prices. You may see a price and think it’s the best price for a particular item, but in reality, it may not be. You could find yourself paying 2 or 3 times more than you should. Take, for example, the recent Adele concert ticket sales. Many people bought tickets at the full rate, rather than doing their research. If they had done some research they would have seen that there were Adele tickets available in other cities for a lower price and they wouldn’t have to pay the premium. For household items or technology, like an iPhone, then buying through a marketplace site allows you to find the best price on the market, not just the price at the most popular store. That means you can keep more money in your pocket and won’t be overcharged for the same item. It gives you more rights and freedom as a consumer.
These are just a few of the reason why you should use a marketplace side rather than going directly to a retailer. There are of course so many other reasons, which we’re sure you’ll find out when you buy from them. If there’s some that you think we should know then send us an email and let us know.
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