Comparison vs Daily Deal websites
There are so many different types of websites online offering discounts and advice around the best possible online deal. With so many, it’s easy to get confused and not know the differences between what a daily deal and a comparison site are. Luckily for you, we’ve done the research and can take away the mystery for you.
So what exactly is a daily deal website and how does it differ from a comparison site? Firstly, we must discuss what a daily deal website is.
A daily deal website is a website which offers daily deals. They offer daily deals based on agreements with retailers that are, as we’ve just explained, daily deals. They are limited offers. Generally speaking, daily deals will only last for up to a few weeks. Most commonly they will appear on the website for a few days at a time.
The main selling point of a daily deal is that they are a limited offer. They are only available for a short period of time to a select number of people and will not be extended.
There are many daily deal websites like Scoopon, Groupon and others. They specialise in restaurant, travel, health and fitness and other small goods that you would generally want a discount on.
The discount you get on daily deal websites can be anywhere from 10% right up to 50% and in some cases, it will be much higher. It comes down to the individual retailer who is offering the deal through the website.
Of course, what many people are not told up front is that a daily deal will normally have add-ons. That means that if your deal is for a drink and a meal at a restaurant it will only be up to a certain value and if you want to go above that value you will need to pay more.
The goal of daily deals is to get you in the door. Once you’re in the door it is easier to get your money and much easier to upsell to you. It’s like any sale. Getting the first part of the sale is always the hardest part but once you have crossed that threshold it is much easier to upsell to you. The key for businesses wanting to upsell is that their product must be good enough to entice the customer to spend more money.
Comparison sites are completely different from daily deal websites. The only similarities between the two is that they are websites and they are online. There is no other similarity.
A comparison website is designed so that people can compare various brands in a particular category. For example, comparison sites are popular across the following industries:
- Airlines
- Electricity
- Insurance
- Credit cards
A comparison site will take all the major brands and even some of the non-major brands that you wouldn’t think of when looking to change your insurance or credit card provider. They will then list the features of each product and you will be able to compare the different prices that are on offer.
Price isn’t all that is compared to a comparison website. They also analyse the features and benefits such as:
- What is the interest rate?
- What add-ons do I get?
- What rewards are available?
The comparison sites will analyse how the features and benefits stack up with the cost of the product.
Unlike product reviews which take a stance, comparison sites will review the products with impartiality and just lay out the facts for you without an opinion.
Comparison sites allow people to conveniently see what various brands are offering in one location and then make an informed decision on what product or service to purchase rather than just going with what seems like the best deal, but may not be.
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